Moogum wrote:
Umm, they owned the site for about 6 months out of the 4 (5?) years that Neopets has been out. They started in Sept. 1999 and Doug Dohring purchased the site and made Neopets, Inc. in February of 2000 (when I joined!) So there were no ads when Doug owned it either... until now. It's not the owners that made them need money, it's the size of the site and then number of users.
Actually Doug C. Dohring, a marketing executive, bought Neopets.com from Adam and Donna in November 1999. He incorporated it into Neopets, Inc., in February 2000. It was turning a profit within 3 months.
His main business objective has always been the marketing aspect, hence his creation of the Immersive Advertising concept, which is patent-pending. His career has always involved marketing of some sort. He owns Dohring Co., as well as OpinionSurveys.com. You can find other background information on him (some of it pretty interesting) by searching on Google on all forms of his name, such as Douglas Dohring, Doug Dohring, Douglas C. Dohring, and Doug C. Dohring.
Actually advertising has been part of the site since May 2000, when Dohring brought in his first sponsor. Reference:
http://info.neopets.com/presskit/articl ... nline.htmlAn interesting interview with Dohring included this fascinating comment:
Quote:
The purchase of the NeoPets site (
http://www.neopets.com) from the bored British college student who invented it was just another business move based on recognizing a good idea, he said. "We run things like businesses," he said. "It doesn't matter what the product is."
This article can be found at the Detroit Free Press --
http://www.freep.com/money/tech/neopet14_20010414.htm